Past Niet! – National attention on a local scale

I managed the online marketing for the campaign of “Past Niet!” which raised awareness for the more than 15.000 kids that can’t go to school in the Netherlands because of their high intelligence by cycling across the country.

The campaign’s launch video got over 4000 views across platforms and by publishing interviews with professional’s and affected parents and kids we built a personal connection to the issue and got another 3000 views on YouTube.

Because of the campaigns strong online presence and our well written press release Spirare Talent Valley and it’s students were interviewed by national and regional media. This increased their websites traffic by 317% and resulted in more than 100 new applicants.

They we’re also invited to a video call with the minister of education and he is scheduled to visit Spirare to talk about the issue.